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Zoe Raymond|Fitness & Yoga|Beauty & Fashion

How to distinguish real and fake Instagram accounts.

Tgif!! Those active on Instagram would have seen a message that there will be changes to your followers.

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Instagram may end up deleting between 2-10 million users as they remove spam accounts polluting its user base.

I have been reading up on this topic and it's really sad and unfortunate that people pay to boost their follower count. A celebrity or blogger's brand value is measured by their social media imprint and they in turn use that to leverage endorsements.

According to Dailygragh, it expects more than a few bloggers, celebrities and business owners who are “falsely advertising” will be left red-faced in the coming weeks. “If you are buying followers, it is a stupid way of doing business,”.

Ibtimes article mentioned that Instagram users of all kinds buy fake followers, including celebrities, politicians, brands, businesses, photographers and journalists. “People who are household names are going to see their follower counts drop by a lot,”. “It’s going to be chaos.”.

There are quite a number of articles where writers share how to distinguish real and fake instagram account. One of them is Gomomentum Marketing.

1. A SUDDEN SPIKE IN FOLLOWERS


2. LOW INTERACTION WITH FOLLOWERS

Gomomentum Marketing seen Instagram accounts with over forty thousand followers, but each of their posts is only getting around 100 likes. The low engagement percentage shows that their influence on their followers is super low, and they most likely paid for the majority of their followers.

I have also seen accounts with over four thousands followers, but the likes for their photos are 20-40 likes.

Based on my own researches,

3. STRING OF ACCOUNTS WITH SAME NUMBER OF POSTS

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I find this alarming. How can a string of consecutive followers have 5 posts? Unless they are bought from the same fake account seller.

4. SUDDEN SURGE OF FOREIGN/WEIRD USER ACCOUNT NAMES

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Advertisers, please review your engagements with caution. Every engagement made, you would want no less of a true helpful endorsement.

Those who purchases fake accounts, please don’t be tempted to buy followers. They bring you no value and you will be caught out. You may receive the engagements you wanted but once you deliver, the results will tell.

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